A call to Men...  

Posted by The Viking



This entry was posted on December 10, 2009 at Thursday, December 10, 2009 . You can follow any responses to this entry through the comments feed .

7 comments

HERE'S TO REAL MEN!

December 10, 2009 at 8:56 PM

3 CHEERS! I wonder how on earth Dockers brand dared to say something so politically incorrect. But I love them for it!

December 11, 2009 at 2:44 PM

WOOHOO!!!!!!!!!!! I LOVE IT!!!!!

December 11, 2009 at 11:17 PM

I like it, but I'm rather confused. Men already wear pants (though usually jeans, which aren't as nice as dockers). It's the women wearing pants that's the problem.

December 15, 2009 at 11:58 AM

I think this is an instance where being a little politically incorrect is actually good for Dockers. Note how the message doesn't say anything about women not being able to wear pants as well. Dockers sells pants for women also and they probably had focus groups and did some math and figured the gain in profits of their men's khaki's as well as the slight loss in profits of the women's products would increase their overall profitability.

On the first line, it's implied that the men wore the pants exclusively. Furthermore, the failure of the men to "wear the pants" literally and figuratively led to women wearing the pants in the first place.

December 15, 2009 at 5:20 PM

I love the references to the little old lady still on one side of the street. There is an elderly home here on campus and I see them crossing a semi busy street all the time. I may have to start wearing Dockers. Love the ad!

December 17, 2009 at 12:21 AM

♪♪♪Ree-ee--aal meee-en of geee-ee-ee-nius!!!♪♪♪

December 18, 2009 at 8:45 PM

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